Read added: “We need to have enough brands to manage client conflict but not so many that it makes the business impenetrable to understand. The report said: “WPP must dissolve its brands to meet the Chief Marketing Officer’s need for simplicity, accountability and scale.”Īlong with Wavemaker and Mediacom, WPP is also home to media agencies Mindshare, Essence and GroupM. WPP will continue to have a presence in Edinburgh, as another of its media agencies Mediacom and PR agency Clarion are located in the capital.Ī report by market research company Forrester said that WPP’s multiple brands were confusing for clients. Globally, Wavemaker employs 8,500 staff and operates in 90 countries and manages nearly £30billion in annual billings. Sources have suggested that Wavemaker could face the axe after facing a challenging start and that it had a number of unhappy clients. “We have too many companies and brands,” Read, who has been running WPP since Martin Sorrell quit in April, admitted last week, at the company’s interim results presentation. The closure of the Edinburgh office comes as WPP new CEO Mark Read pledges to “streamline” the group’s offering and speculation that WPP could axe some of its agency brands. It is thought a number of staff have been redeployed in Wavemaker’s Manchester office. The Edinburgh office employed five people and was headed up by the former WPP Ireland executive Andrew Dunn. WPP merged Maxus with another of its media agency brands MEC last year to form Wavemaker, as it looked to better compete against rivals and counter the rise of management consultancies.Īccording to one source, the Edinburgh office struggled to attract clients. The office was launched as a tech-focused media specialist division in 2016 under the name Maxus.
The advertising giant shut the Scotland office of its Wavemaker media agency in the past few weeks.
WPP has closed the Edinburgh office of one of its global media agencies after just two years.
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